https://www.micjohnsonwrites.com/blog-3-1 daily 0.75 2025-01-30 https://www.micjohnsonwrites.com/blog-3-1/blog-post-title-one-cxrlg monthly 0.5 2025-01-30 https://www.micjohnsonwrites.com/blog-3-1/blog-post-title-two-4lxzs monthly 0.5 2025-01-31 https://www.micjohnsonwrites.com/blog-3-1/blog-post-title-three-8gh87 monthly 0.5 2025-01-30 https://www.micjohnsonwrites.com/blog-3-1/blog-post-title-four-23ebm monthly 0.5 2025-01-31 https://www.micjohnsonwrites.com/blog-3-1/tag/AI monthly 0.5 https://www.micjohnsonwrites.com/blog-3-1/tag/Cybersecurity monthly 0.5 https://www.micjohnsonwrites.com/blog-3-1/tag/Small+Business monthly 0.5 https://www.micjohnsonwrites.com/blog-3-1/tag/Future+of+Work monthly 0.5 https://www.micjohnsonwrites.com/ghostwritten-work daily 0.75 2025-01-31 https://www.micjohnsonwrites.com/ghostwritten-work/blog-post-title-one-cx7rw-k3mz4 monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/edba7022-9a90-4c81-a977-2df171474e3d/morgan+stanly+4.png Whitepapers - State of the Workplace 2024 Financial Benefits Study - Key Highlights: End-to-End Report Development – Led all content creation, including executive messaging, data analysis, and structured takeaways for each benefits category. Transforming Data into a Story – Crafted a narrative that connected financial benefits, equity compensation, and retirement solutions into a unified framework. Providing Clear, Actionable Insights – Framed findings to help HR leaders make strategic decisions on benefit offerings, education, and engagement. https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/59ed8405-112a-4ae6-9d49-4677c5eb9ce5/MORGAN+STNLY+1.png Whitepapers - State of the Workplace 2024 Financial Benefits Study - Client: Morgan Stanley at Work Description: Now in its fourth year—and my third time leading the content—this annual study examines the evolving role of financial benefits, equity compensation, and retirement solutions in today’s workplace. https://www.micjohnsonwrites.com/ghostwritten-work/blog-post-title-one-cx7rw-dh2dr monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/231bd7bf-e908-4463-8a7c-49baf44e3e33/pure+1.png Whitepapers - Drivers of Change: Pure Storage IT Sustainability Impact Survey 2022 - Client: Pure Storage Description: Sustainability is a growing priority across industries, yet IT’s role in reducing carbon footprints is often overlooked. This survey, conducted in partnership with Wakefield Research, captures insights from Sustainability Managers across the U.S., UK, France, and Germany, highlighting the urgency of corporate climate commitments, the challenges of meeting sustainability targets, and the critical role of IT infrastructure in driving progress. My Role: I wrote the survey report based on raw data, uncovering the most compelling insights and structuring the narrative to emphasize the urgency of action, IT’s overlooked role in sustainability, and how IT leaders can optimize data storage strategies. By weaving together statistics, industry context, and actionable recommendations, I shaped a report designed to engage sustainability and IT decision-makers. https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/dc27ecb2-72a8-4f42-a182-e2a58c7bcbda/pure+2.png Whitepapers - Drivers of Change: Pure Storage IT Sustainability Impact Survey 2022 - Key Highlights: Building a Narrative from Data – Identified the most striking statistics to frame sustainability as a business imperative, making complex data accessible and impactful. Highlighting IT’s Role in Sustainability – Positioned IT infrastructure as a key factor in corporate climate strategies, reinforcing how modern data storage solutions can reduce emissions and energy waste. Structuring for Executive Readability – Designed the copy of the report with a clear, compelling flow that speaks to IT and sustainability leaders, balancing insight-driven storytelling with actionable takeaways. https://www.micjohnsonwrites.com/ghostwritten-work/blog-post-title-one-cx7rw monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/eda749d7-d0a4-40d4-bdc1-62e89095f2a4/anaplan+1.png Whitepapers - The Backbone of Retail Success: Enterprise Planning for Today’s Workforce - Client: Anaplan Description: Retail is one of the most complex and interdependent industries, spanning everything from supermarkets and apparel to logistics and fulfillment. But as labor shortages, rising wages, and supply chain disruptions put pressure on retailers, traditional workforce planning tools are falling short. This white paper explores how modern enterprise workforce planning solutions can help retail leaders stay agile, optimize labor capacity, and drive profitability in today’s unpredictable market. https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/8503a84b-4383-43bb-be0a-37e301998811/anaplan+2.png Whitepapers - The Backbone of Retail Success: Enterprise Planning for Today’s Workforce - Key Highlights: Making the Complex Understandable – Anaplan’s workforce planning solutions can be highly technical and "inside baseball" to those outside the space. I broke down these complexities into a clear, engaging narrative that reflects real use cases and scenarios Anaplan customers would experience. Strategic Storytelling for Sales Enablement – Positioned the white paper as a sales asset, aligning insights with Anaplan’s solutions to help drive conversations with retail decision-makers. Bringing Insights to Life with Case Studies – Wove industry trends, workforce challenges, and real-world case studies into a structured, high-impact piece designed to inform and engage retail leaders. https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/f6495e66-86d6-4d67-a734-d967c8f12632/anaplan+3.png Whitepapers - The Backbone of Retail Success: Enterprise Planning for Today’s Workforce - My Role: I researched, structured, and wrote this white paper to break down how retailers can move beyond outdated ERP systems and manual spreadsheets to adopt real-time forecasting, scenario analysis, and continuous planning. The goal was to translate industry challenges into actionable insights and position this white paper as a key resource for the Anaplan sales team, demonstrating how the company empowers retail executives to rethink workforce operations for long-term success. https://www.micjohnsonwrites.com/ghostwritten-work/tag/IT monthly 0.5 https://www.micjohnsonwrites.com/ghostwritten-work/tag/Data+Storage monthly 0.5 https://www.micjohnsonwrites.com/ghostwritten-work/tag/Future+of+Work monthly 0.5 https://www.micjohnsonwrites.com/ghostwritten-work/tag/Business monthly 0.5 https://www.micjohnsonwrites.com/case-studies daily 0.75 2025-01-31 https://www.micjohnsonwrites.com/case-studies/internalcomms monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/7e08d0fb-fc39-4708-afb8-5e46bf58922e/Untitled+design.png Case Studies - Case Study: Strengthening Internal Communications During A Critical Restructure - Make it stand out A framework I created to illustrate how communication underpins people, performance, quality, and innovation to to build a strong company culture. https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/1738286782979-TFX5XV7W3JK1MR5VL3ID/unsplash-image-5QgIuuBxKwM.jpg Case Studies - Case Study: Strengthening Internal Communications During A Critical Restructure - A global consumer technology company needed to overhaul its internal communications strategy to improve employee engagement and ensure consistent messaging across teams. Leadership wanted a stronger, more unified approach to company-wide updates, but existing content was fragmented, leaving some teams—particularly one U.S. office—feeling siloed from global headquarters and colleagues. Midway through implementation, the company underwent a significant restructuring, resulting in widespread layoffs. This unexpected shift heightened the need for clear, strategic communication to maintain trust and provide employees with timely, relevant information. https://www.micjohnsonwrites.com/home daily 1.0 2025-02-14 https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/19b4a23f-07c8-487d-b419-7b3da3083489/IMG_8889.jpg https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/831768e4-d023-4def-a48e-0f6b8dc35719/Meta-Logo.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/8feff6d6-5ccf-45ba-82d9-9dee76a3bac3/visa+t.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/50fb40a8-34cd-43d5-8c52-f6b6aeac0d25/Intuit_QuickBooks_logo.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/31c14319-5a62-4e1f-ab6f-4207ae6159a6/Capital-One-Logo.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/4fee4ca3-3d3a-46bc-a3eb-3ca0bb86e4b4/Phillips-Logo.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/24de56e4-2b71-42e0-a3c2-55e46971c94e/anaplan-logo1.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/e972dfee-d262-41c1-a3cf-3785dcce21ca/Pure-storage-vector-logo.svg.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/f7323ba6-3943-44e5-8faa-f94e1e4a9549/Cognizant_logo_2022.svg.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/d0a89515-5f02-44c4-a29d-e9af6c6c2dcc/rithum-logo.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/7f32f8e4-4db3-4157-bd30-9016e1e0bbf4/logo-luxardo-hd.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/5f58594e-275d-44a1-a54e-08c8152ea307/Logo-Hotaling-Co.png Home https://images.squarespace-cdn.com/content/v1/6792e4a433017f526ad64669/06bef21a-dd24-45ec-9e81-3dffffb48530/AMOREPACIFIC_logo.svg.png Home https://www.micjohnsonwrites.com/203issue daily 0.75 2025-01-29 https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/1fcc6cd5-48e1-4c72-9473-722e019f1e4c/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/012fae2d-bdb1-4df9-a59c-8376ef4460f1/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/f7994896-9478-47b5-bf1c-6e4629de3b6f/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/8a038c6a-8bf6-4ba5-bed5-53e0e50e6224/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/2203c729-8827-4a09-bb98-124405d85c21/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/1ee4c237-7f37-45dd-95ae-7a5bf9079884/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/d548cdc5-8865-4aa3-beb8-bc2cd756096b/05.jpg https://images.squarespace-cdn.com/content/v1/63cb4bc4764ff91373380b7d/a6ae607c-40ab-45b4-9973-5809920011dd/image-asset.jpeg https://www.micjohnsonwrites.com/blogs daily 0.75 57053-09-04 https://www.micjohnsonwrites.com/blogs/project-one-f5w4d-p59h2 monthly 0.5 2022-05-31 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847336759-YACMFJPFHUW1OQZJXUUF/20140301_Trade-151_0124-copy.jpg Blogs - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847336169-ER4P81V0HWA3SH81W1QR/20140301_Trade-151_0124-copy.jpg Blogs - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847334968-DE82MACUOAUSEZT65M3H/20140301_Trade-151_0124-copy.jpg Blogs - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847334245-H430ILXV7TTE8OBGPEW8/20140301_Trade-151_0124-copy.jpg Blogs - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847333502-CVFRP4WIHRB50F56M888/20140301_Trade-151_0124-copy.jpg Blogs - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847332741-UB05QWW31DIDXCV1C06L/20140301_Trade-151_0124-copy.jpg Blogs - Project One